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Fitness

WE ARE ICON FITNESS

Icon Fitness is a cutting edge faith and family based fitness center in Abilene, Texas.  Since it's inception we were tasked to create the branding for the company beginning with it's identity, photography, marketing collateral and environmental design.

Client

My Role

Icon Fitness

  • Branding/Identity
  • Print Design
  • Web Design
  • Photography

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Icon

Breakdown

We wanted to create a mark that was different from your typical illustrated or character driven gym logo. So we came up with a modern and abstract mark that spells the word "ICON" representing that their is an hidden icon in everyone of us.

VISUAL

EXPLORATION

User

Experience

This is a concept for a fitness tracking app were users can design their own program tailored to their specific goals. Everything from choosing a trainer, keeping track of their progress, viewing upcoming events as well as class schedules.

Photography

Icon Fitness dedication is driven by faith so we decided to give the photos more of an edge. We combined hard light and soft light to give a more powerful feel to an otherwise normal people.

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Fitness