Icon Fitness is a cutting edge faith and family based fitness center in Abilene, Texas. Since it's inception we were tasked to create the branding for the company beginning with it's identity, photography, marketing collateral and environmental design.
We wanted to create a mark that was different from your typical illustrated or character driven gym logo. So we came up with a modern and abstract mark that spells the word "ICON" representing that their is an hidden icon in everyone of us.
This is a concept for a fitness tracking app were users can design their own program tailored to their specific goals. Everything from choosing a trainer, keeping track of their progress, viewing upcoming events as well as class schedules.
Icon Fitness dedication is driven by faith so we decided to give the photos more of an edge. We combined hard light and soft light to give a more powerful feel to an otherwise normal people.